1. Personal Information

At Kingdom Car Rental, we are committed to safeguarding your personal data in accordance with the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL). This section explains the type of data we collect, how we use it, and how we keep it secure.

1.1 What Personal Data We Collect

Depending on how you interact with our services—whether via website, WhatsApp, phone, or in person—we may collect the following types of personal information:

• Identification Information: Full name, Emirates ID, passport number, driver’s license

• Contact Information: Phone number, email address, delivery or residence address

• Booking Details: Rental dates, vehicle type, insurance options, additional driver details

• Payment Information: Masked card details via secure third-party gateway (if used)

• Technical Data: IP address, browser type, session details, referral source

We do not intentionally collect sensitive personal data (e.g. health, religion, biometric data) unless required for legal or insurance purposes.

1.2 Purpose of Collecting Your Data

We collect and process your data to provide you with our car rental services in the UAE. Specifically, your data helps us:

• Verify your identity before handing over a vehicle

• Manage bookings, deliveries, pickups, and payments

• Send confirmations, reminders, and invoices

• Communicate with you via WhatsApp, phone, or email

• Comply with UAE rental and traffic laws

• Improve our services and customer experience

Your data will never be used for profiling or automated decision-making without your explicit consent.

1.3 Your Rights Under UAE PDPL

Under UAE data protection law, you have the right to:

• Access your personal data

• Correct inaccurate or outdated information

• Withdraw your consent to data processing

• Request deletion of your data unless legally required

• Object to marketing-related data use

• Request portability of your data (where feasible)

To exercise any of these rights, please contact us using the information provided at the end of this policy.

1.4 Data Retention & Deletion

We only keep your data as long as necessary to fulfill your rental, resolve any disputes, and comply with legal requirements. In most cases, your information will be securely deleted within 12 months after the rental is completed, unless required by UAE law.

1.5 Lawful Basis & Consent

Your data is collected and processed based on one or more of the following legal grounds:

• Your explicit consent (e.g., through WhatsApp, web form, or email)

• A rental agreement or service contract between us

• Legal obligations, such as ID verification or insurance

• Our legitimate interest in improving customer experience and protecting our services

By using our services, you agree to this Privacy Policy and consent to the use of your data as outlined above.

2. Cookies & Tracking Technologies

Like many websites, Kingdom Car Rental uses cookies and similar tracking technologies to enhance your browsing experience, understand user behavior, and improve our services. By using our website, you consent to our use of cookies as described in this section.

2.1 What Are Cookies?

Cookies are small text files that are stored on your device when you visit a website. They help websites remember your preferences, speed up login times, and deliver personalized content.

2.2 How We Use Cookies

We use cookies and tracking tools for the following purposes:

• Performance & Analytics: To understand how visitors use our website and improve performance (e.g., Google Analytics)

• Functionality: To remember your preferences and settings between visits

• Security: To detect and prevent fraud or misuse of our services

• Marketing: To deliver relevant ads and promotions through third-party platforms like Google Ads or Meta Ads

2.3 Managing Cookies

You can manage or disable cookies directly from your browser settings. Most browsers allow you to:

• Block all cookies

• Delete existing cookies

• Receive alerts when cookies are being used

Please note that disabling cookies may limit the functionality of certain features on our website, such as car booking forms or location-based services.

2.4 Third-Party Tools

We may use trusted third-party services like:

• Google Analytics: To collect anonymized traffic data

• Facebook Pixel or Meta Ads: To track user engagement and improve ad targeting

• WhatsApp Chat Plugins: To allow real-time communication

These third-party providers may also use cookies or device-based tracking, subject to their own privacy policies. We encourage you to review them separately.

2.5 IP Address & Device Data

We may collect your IP address, browser type, device type, referral URL, and interaction history while using our website. This data is used only for diagnostic, analytics, and fraud prevention purposes and is not linked to personally identifiable information unless required by law.

3. Data Sharing & Third Parties

At Kingdom Car Rental, we value your privacy and do not sell or rent your personal information to any third party. However, in the course of delivering our services, we may share your data with trusted service providers, government authorities, and operational partners—only when necessary and in full compliance with applicable UAE privacy regulations.

3.1 When We Share Your Data

Your personal information may be shared in the following scenarios:

• To process rental bookings and deliver vehicles to your location

• To verify your identity or driving eligibility (when required by law)

• To process secure online payments through trusted payment gateways

• To deliver real-time support via WhatsApp or other integrated communication tools

• To comply with UAE legal, traffic, or law enforcement requests

3.2 Trusted Service Providers

We may share your information with the following categories of third-party providers:

• Payment processors – for secure credit/debit card transactions

• Web hosting and security providers – for website performance and protection

• Communication tools – such as WhatsApp Business or email platforms for sending confirmations and support

• Analytics and performance tools – like Google Analytics, to better understand how users engage with our site

All third-party partners are contractually obligated to maintain the confidentiality and security of your personal information and are not permitted to use it for any purpose beyond providing services to Kingdom Car Rental.

3.3 Government & Legal Disclosures

We may disclose your personal information if required to do so by UAE law, traffic authorities, or law enforcement, including for purposes such as:

• Resolving traffic fines or insurance claims

• Responding to valid court orders or investigations

• Fulfilling lawful obligations under applicable UAE transport or rental regulations

3.4 International Transfers

As of now, we do not intentionally transfer your personal data outside the UAE. If future business operations require cross-border data processing, we will ensure such transfers comply with UAE PDPL and apply appropriate safeguards.

3.5 No Unnecessary Disclosure

We do not share your personal data with marketing companies, social platforms, or advertisers without your consent. Your data will only be used to provide you with reliable car rental services within the UAE.

4. Data Security

At Kingdom Car Rental, protecting your personal data is a top priority. We implement appropriate administrative, technical, and physical safeguards to ensure your information is processed, stored, and transmitted securely in compliance with the UAE Federal Decree-Law No. 45 of 2021 (PDPL).

4.1 How We Protect Your Data

We take the following steps to secure your personal information:

• Encrypted Connections: Our website uses SSL encryption (HTTPS) to ensure secure communication and form submissions.

• Restricted Access: Access to personal data is limited to authorized staff on a need-to-know basis only (e.g. booking managers, delivery team).

• Secure Hosting: Data is hosted on reputable servers with advanced firewalls, malware protection, and real-time monitoring.

• Password Protection: Admin accounts are protected with strong authentication methods and password policies.

4.2 Staff Training & Confidentiality

All staff handling personal data receive training on privacy best practices and are bound by strict confidentiality obligations. Access to customer data is reviewed regularly and revoked when no longer required.

4.3 Third-Party Security Practices

We work only with third-party service providers (e.g. payment gateways, cloud services) who meet industry standards for data protection and offer contractual guarantees of compliance with data confidentiality and integrity.

4.4 Limitations & Risk Disclosure

While we take every reasonable measure to protect your data, no method of transmission over the internet or method of electronic storage is completely secure. Therefore, we cannot guarantee absolute security. By using our services, you acknowledge and accept this risk.

4.5 Reporting Concerns

If you suspect that your personal information has been compromised or misused in any way while using our services, please contact us immediately via the contact details at the end of this Privacy Policy.

5. Your Rights & Contact Information

As a user of Kingdom Car Rental, you have specific rights under the UAE Federal Decree-Law No. 45 of 2021 (PDPL). We are committed to ensuring transparency and giving you control over your personal data.

5.1 Your Rights

You have the right to request the following at any time:

• Access: Request a copy of the personal data we hold about you.

• Correction: Update or correct inaccurate or outdated information.

• Deletion: Request that your personal data be deleted, unless required to be retained for legal or operational reasons.

• Consent Withdrawal: Withdraw your consent to our use of your data (may affect services we can provide).

• Objection: Object to the processing of your data for marketing or analytical purposes.

• Data Portability: Request a structured copy of your personal data for transfer to another provider, where technically feasible.

We will respond to your request within a reasonable timeframe, in accordance with applicable UAE laws.

5.2 How to Contact Us

If you have questions, concerns, or would like to exercise any of your rights under this Privacy Policy, please contact us through one of the following methods:

• 📍 Address: Shop No. 18, Al Raha Building, Al Barsha 1, Dubai, UAE

• 📞 Phone: +971 4 408 7300

• 💬 WhatsApp: +971 [Your WhatsApp Number]

• 📧 Email: admin@kingdomrentacar.com

We are always happy to assist you with any inquiries related to your privacy, booking, or service experience.